Comparison · Founders & Movers vs Moneyhouse

Moneyhouse tells you about a company you already know. We tell you about ones you don't know to look for yet.

Moneyhouse is one of Switzerland's most established company information databases — owned by the NZZ media group, with deep due-diligence data on over a million Swiss entities. Founders & Movers is a proactive lead intelligence stream built on the same underlying SHAB data — but designed for a completely different job. They solve different problems, and many professionals use both.

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Feature comparison

What each product actually does

Both products draw from Swiss SHAB and commercial register data. The fundamental difference is direction: Moneyhouse is pull (you go to it when you have a name), Founders & Movers is push (it comes to you when something changes).

Feature	Moneyhouse	Founders & Movers
Primary use case	Look up a specific company; deep due diligence	Discover new leads from SHAB events; proactive B2B sales
Mode	Search / pull — you initiate	Alert / push — delivered to you
Coverage	Switzerland (HR, SHAB, Betreibungsregister)	Switzerland (SHAB — all 26 cantons, daily)
Company depth	✓ Deep — ownership, financials, history, credit	Event-focused — who changed, what happened, when
Credit / solvency reports	✓ Available — one query included in Premium; additional packs available	—
Proactive alerting	Basic watchlist email notifications	✓ Daily brief + instant distress alerts as core product
Role-specific scoring	—	✓ 27 role presets, weighted scoring per event type
AI outreach angles	—	✓ Per-lead AI sentence connecting event to your offering
Daily digest delivery	—	✓ Curated brief to inbox by 4 PM daily
Instant distress alerts	—	✓ Real-time for watched companies
Historical data	✓ Full history — prior management, past capital structures	Recent events only (ongoing)
Ownership / beneficial owner data	✓ Shareholdings and ownership structure in Premium	— Not included
Contact data	Registered address only	Registered address only
Company list exports	✓ New companies and bankruptcy lists (CHF 360–480/yr)	50–500 rows/mo depending on plan

Pricing comparison

Comparing like with like

The free tier of Moneyhouse is a lookup tool for occasional use — it is not the product a B2B professional would rely on. The meaningful comparison is between the plans a working professional would actually buy.

Plan	Moneyhouse	Founders & Movers
Entry professional	Premium 12 months: CHF 129/yr (CHF 10.75/mo)	Starter: CHF 790/yr (CHF 79/mo)
Active prospector	Premium 12 months + company lists: ~CHF 609–729/yr	Growth: CHF 2,490/yr (CHF 249/mo)
Team (5 users)	Corporate 5 accounts, 12 months: CHF 495/yr total	Professional: CHF 12,900/yr (10 seats)

The honest read on pricing: Moneyhouse Premium is genuinely inexpensive — CHF 129/year for a single user is a low bar. Founders & Movers is more expensive at every tier. That gap is real and we're not going to pretend otherwise. What you're paying for is not data access — it's a daily workflow that finds new clients for you, tells you exactly why to call them, writes your opening line, and learns what you care about over time. If you close one deal per quarter that you would not have found otherwise, the maths work. If you just need to look up companies you already know, Moneyhouse at CHF 129/year is the right choice.

Use case breakdown

When Moneyhouse wins. When we win. When you use both.

Moneyhouse is the right choice when:

Use Moneyhouse

You already know a company's name and want deep detail — ownership tree, financial history, credit score
You're doing due diligence before a meeting, loan approval, or signing a contract
You need a formal credit or solvency report for compliance purposes
You're researching a specific sector and want to browse existing registered companies
You need historical register data going back years

Founders & Movers is the right choice when:

Use Founders & Movers

Your job is to find new leads, not look up existing contacts — you want discovery, not lookup
You need to be first to know when a company changes leadership, raises capital, or moves address
You serve multiple cantons and need the SHAB monitored daily across all of them
You need a reason to reach out — the AI angle turns each event into a specific, warm opener grounded in your offering
You monitor watched companies for distress and need immediate alerts, not daily summaries
You're in insurance, banking, M&A, or compliance and your revenue depends on timing

The power move: Use Founders & Movers to discover which companies just had a SHAB event, then use Moneyhouse to get the full company profile before you reach out. The combination gives you timing intelligence and depth — the two ingredients of a confident first call.

Honest assessment

Where Moneyhouse is genuinely better

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Company depth

Moneyhouse aggregates more than just SHAB — it includes commercial register history, debt enforcement records (Betreibungsregister), financial indicators where available, and ownership chains. For deep due diligence on a named company, it has more layers than we do.

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Credit reports

If you need a formal credit or solvency assessment — for a loan decision, supplier risk review, or compliance record — Moneyhouse offers these as paid reports, with one query included in the Premium tier. We don't offer credit scoring at all.

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Historical data

Moneyhouse holds years of register history. We track events as they happen. For research requiring historical context — prior management, past capital structures — Moneyhouse has the archive and we don't.

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Price

CHF 129/year for Premium is genuinely low. Founders & Movers starts at CHF 790/year. If your workflow is primarily lookup and due diligence rather than proactive prospecting, Moneyhouse is the better value.

Honest assessment

Where Founders & Movers is genuinely better

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Proactive discovery

Moneyhouse is a lookup tool — it answers questions about companies you already know exist. Founders & Movers answers a different question: which companies should I be calling right now? No amount of Moneyhouse searching surfaces a company you didn't know to search for. The push model is the entire point.

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Role-specific signal scoring

Moneyhouse treats all users the same. Founders & Movers ships with 27 pre-configured role presets — an insurance broker and a bankruptcy lawyer see completely different feeds from the same SHAB data, because the same event means different things to each of them. This is not a filter you configure; it is pre-built intelligence that works from day one.

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AI-written outreach angles

Moneyhouse shows you what happened. Founders & Movers tells you why it matters to you specifically — a one-sentence AI angle grounded in your offering, verified to contain at least one token from your own product description. This turns a raw register event into a warm, specific reason to call. Moneyhouse offers no equivalent.

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Instant distress alerts

Moneyhouse offers basic watchlist email notifications. Founders & Movers dispatches critical risk signals — Vorläufige Konkursanzeige, Zahlungsbefehl, liquidation filings — immediately, bypassing the normal digest schedule. For debt collectors, risk managers, and restructuring professionals, the difference between a same-morning alert and a daily summary is the difference between acting and missing the window.

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Daily brief without logging in

Founders & Movers delivers a curated, AI-personalised digest to your inbox every afternoon — with one-click actions (save, dismiss, pipeline, draft outreach) directly from the email. Moneyhouse requires you to log in and search. For busy professionals who need intelligence to come to them, this is a meaningful workflow difference.

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Adaptive learning

Founders & Movers observes your saves and dismissals and quietly adjusts scoring weights — up to ±20% per feature category — so the feed improves the more you use it. Moneyhouse has no equivalent learning layer.

Moneyhouse tells you about a company you already know. We tell you about ones you don't know to look for yet.

What each product actually does

Comparing like with like

When Moneyhouse wins. When we win. When you use both.

Where Moneyhouse is genuinely better

Where Founders & Movers is genuinely better

See how we compare to other tools