Company

Built for professionals who win on timing

Founders & Movers is a Swiss lead intelligence tool that turns the SHAB into a scored, personalised daily feed — so B2B professionals reach the right company at the right moment, every day.

The idea

The SHAB is public gold. No one had turned it into a lead tool.

The Swiss Official Gazette of Commerce publishes every company formation, capital raise, leadership change, relocation, and insolvency filing — every business day, for all 26 cantons. It is the most comprehensive, authoritative, and timely dataset about Swiss corporate activity that exists.

And yet most B2B professionals either don't know it exists or manually check it at best. They miss leads. They reach companies too late. They send generic outreach because they have no reason to reach out at all.

Founders & Movers was built to fix that. We ingest the SHAB every morning, classify every event, score each one against your specific role and deal profile, and deliver the leads that matter — with AI-written context for why they matter to you, specifically. Before your competitors have read their email.

How we think about it

Three things that matter

Timing is the real edge

A new company formation is a lead for exactly 7–14 days. A relocation is an active space mandate for exactly 2–6 weeks. A distress filing is a collection window for exactly 2–4 weeks before proceedings begin. These windows don't stay open. The professionals who reach them first win the mandate. We exist to make sure that's you.

Reach out with reason, not with noise

"I help companies like yours" is spam. "I saw your company raised CHF 2.5M in Zurich on Monday — here's one thing worth considering" is a reason to reply. The AI angles we generate aren't marketing copy. They're specific, verifiable hooks grounded in what actually changed at this company, this week.

The product should configure itself

An insurance broker and a bankruptcy lawyer need completely different things from a SHAB feed. We built 27 role presets so the product is calibrated from day one — signal weights, ICP filters, AI copy positioning — without you having to configure anything. You pick your role and the product does the rest.

The product

What we cover

100%
Swiss SHAB coverage — all 26 cantons, every business day
8 AM
Daily import — SHAB publishes overnight, we process it by morning
27
Pre-configured role presets across Growth, Wealth, Distress, and Risk
6
Signal types — formation, capital, leadership, relocation, rebrand, distress
Built in Switzerland

A focused product, not a platform

Founders & Movers is a small, deliberately focused product. We do one thing: turn Swiss SHAB publications into actionable lead intelligence for B2B professionals. We don't try to be a CRM, a sales engagement platform, or a data marketplace.

We're based in Switzerland, we know the Swiss commercial landscape, and we build for the specific professionals who work in it — fiduciaries in Zurich, restructuring lawyers in Geneva, insurance brokers in Basel, KYC teams in Lugano.

Get in touch →
In practice

What subscribers say

"The leadership change signal alone justified the subscription. New CFO at a Zurich fintech — I called the same day. We're two months into a pilot."
Head of Commercial Banking
Regional bank, Basel
"Setup took four minutes. The feed was already calibrated to commercial banking out of the box — almost exactly what I would have built manually if I'd known where to start."
Relationship Manager
Cantonal bank, St. Gallen
"We watch 40 key suppliers. When one filed a distress notice, we had it before our procurement team knew. Activated the backup supplier that afternoon."
Supply Chain Risk Manager
Manufacturer, Bern