Signal taxonomy

Six events. Each one a buying window.

Every SHAB publication is classified into one of six sales triggers. The right signal for your role means a company that needs what you sell, right now. Founders & Movers surfaces them before your competitors know they exist.

👔
High urgency
Leadership Change
New directors, signing authority changes, officer mutations. The moment a company's decision-making structure changes, vendor relationships are up for review. New management brings new preferences, new processes, and a strong bias toward replacing what came before.
HR software Insurance broker Commercial banker M&A advisor KYC officer PE scout
💰
High urgency
Capital Increase
Kapitalerhöhung filings — growth signal with budget to spend. Fresh capital means headcount decisions, office space requirements, new vendor contracts, and financial services relationships all opening within weeks. The higher the raise, the larger the opportunity.
HR software Commercial RE broker Commercial banker Wealth manager PE scout Private banker
📦
Medium urgency
Relocation
Sitzverlegung — registered seat change. A company moving address needs local services at the destination: insurance policy review, commercial real estate, accounting relationships, and updated legal documentation. The move creates a natural mandate refresh across multiple service categories.
Insurance broker Commercial RE broker Accountant / fiduciary Lawyer / notary
✏️
Lower urgency
Rebrand / Name Change
Firmenänderung — company renaming or purpose change. A fresh name needs a fresh digital footprint: new domain, website, brand identity, updated legal documentation, and compliance re-registration. Web agencies and lawyers have a clear, time-bound window to reach out.
Web / branding agency Lawyer / notary Compliance / KYC officer Insurance broker
⚠️
Very high urgency
Distress Signal
Vorläufige Konkursanzeige, Art. 725a/b notices, Kapitalherabsetzung filings. Pre-insolvency signals where acting quickly makes the difference. Restructuring advisors, turnaround consultants, and debt collectors need to know the moment these events appear — not days later.
Debt collection agency Restructuring lawyer Turnaround consultant Interim CFO Risk manager Supply chain risk
💀
Very high urgency
Liquidation
Auflösung infolge Konkurs, Löschungen wegen Vermögenslosigkeit. The final stage — assets are available, the estate needs administration, creditors need legal representation, and equipment needs disposal. The highest-impact signal for insolvency professionals, auctioneers, and distressed asset buyers.
Bankruptcy lawyer Insolvency administrator Auctioneer Distressed debt buyer Used equipment dealer
How leads are scored

Every lead gets a score from 0 to 100

Two factors decide where a lead ranks in your feed. The score reflects both how well the company matches your ideal customer, and how timely the signal is for your role.

Fit
How closely the company matches your ideal customer profile — the customers you already close deals with.
Industry matches your focus
Company registered in your target cantons
Capital close to your deal-size sweet spot
Legal form you prefer working with
Timing
How urgently the specific event creates a buying window for your role — signals vary by how time-sensitive the opportunity is.
Distress and liquidation — very high urgency
Capital raises — high urgency
Leadership changes — high urgency
Relocations — medium urgency
Rebrands — lower urgency, longer window
Your role preset pre-configures which signals are most important to you. An insurance broker sees relocations weighted high. A bankruptcy lawyer sees liquidations weighted very high. You can override any weight from Settings → Personalization.
Industry categories

14 industries

Mark preferences in your ICP settings. Preferred industries score higher in your feed. Excluded industries never appear.

Software / Tech Finance Real Estate Consulting Healthcare Retail Construction Manufacturing Gastronomy Legal Marketing HR / Recruiting Transport Holding / Admin
Canton coverage

All 26 cantons

Mark focus areas to boost leads from your territory. Exclude cantons you never work in. Leave empty to see all of Switzerland.

ZHBE LUUR SZOW NWGL ZGFR SOBS BLSH ARAI SGGR AGTG TIVD VSNE GEJU
Quick-start alert templates

12 ready-made searches — one click to activate

Pre-built filter combinations covering the most common signal types. Activate any template, then customise the canton, industry, and capital range to match your territory.

🏢
New AG Registrations
Newly registered Aktiengesellschaften — typically mid-size with serious capital behind them.
🏗️
New GmbH Registrations
Newly incorporated GmbHs — Switzerland's most common SME legal form.
👔
Leadership Changes
New management across all company types — high intent for new vendors and services.
💰
Capital Increases
Companies injecting fresh capital — growth signal with budget to spend. Min CHF 100k.
📦
Company Relocations
Companies moving address — need local services at their new registered location.
🇨🇭
New Companies in ZH & ZG
Fresh registrations in Switzerland's two major business hubs.
💻
Tech Startups
New registrations in software and technology industries.
🏦
Finance & Banking
New entries and structural changes in the finance sector.
💎
High-Capital New Entries
New registrations with at least CHF 500k in registered capital.
🚨
Distress Signals
Companies showing financial difficulty — debt collection and restructuring leads.
🏠
Real Estate Companies
New real estate entities — commercial property and development opportunities.
✏️
Company Rebrands
Name changes — companies looking for new branding, marketing, or legal help.
From the field

The signals that moved deals

"New company registrations are our core acquisition channel. Every week there's a Zurich formation worth a call — and I see it on day one, not day thirty when everyone else has already been in touch."
Partner, Fiduciary & Accounting
Treuhand firm, Zurich
"The capital raise signal gets me in front of founders who just had a liquidity event. They need banking relationships and they're not yet locked in. The 48-hour window is real — I've opened three new client conversations this year through it."
Senior Relationship Manager
Private banking, Geneva
"Relocations are the moment a company's space needs change. Getting the signal same-day instead of week-three is the entire difference between winning the mandate and hearing about it after."
Commercial Real Estate Broker
Commercial property, Bern