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27 role presets

Built for professionals who win on timing

Select your role and Founders & Movers configures itself — signal weights, preferred industries, AI copy positioning — from day one. No manual setup. The product knows what matters to you.

Getting started

Up and running in under 3 minutes

The setup wizard pre-fills everything based on your role. You confirm and tweak — you don't build from scratch.

1
Your offering line
"What do you sell? One short line." This grounds all future AI output. Every personal angle and outreach draft must reference it.
2
Pick your role
27 roles across 4 groups. Select the closest match. Signal weights, preferred industries, and AI positioning are all pre-filled based on your choice.
3
Industry preferences
Tap to cycle: neutral → prefer → exclude. Preferred industries rank higher. Excluded industries never appear in your feed — even if the signal is strong.
4
Canton focus
Mark your territory, exclude regions you don't work in, or leave empty for all of Switzerland. Canton focus adds score weight to leads in your area.
5
Deal size range
Optional: set your preferred capital range. Leads near your sweet spot rank higher on fit. Useful if you only work with mid-market or enterprise companies.
6
Your radar is live
"Here are today's top 3 leads under your new profile." Your first scored leads, with personal angles, right on the confirmation screen.
Adaptive scoring

The feed learns from you

Every save, dismiss, and pipeline action quietly improves your feed. No manual tuning needed.

Boosting

"I've noticed you act on most Capital Increase leads. Boosting them by 12%."

Suppressing

"I've noticed you skip most Gastronomy leads. Lowering them by 15%."

Your explicit ICP excludes always override learned adjustments. If you excluded an industry, it stays excluded — no matter what the algorithm learns.

Team shared workspace

On the Professional plan, the entire pipeline, watchlists, saved leads, and alert history are shared across your team — no double-entry, no duplicated prospect research.

Shared pipeline Shared watchlists Shared alert history 10 seats included
All 27 role presets

Find your role

Each preset pre-configures signal weights, preferred industries, and AI positioning. Select yours at signup — override anything from Settings at any time.

🛡️ Insurance Broker
Coverage gaps open the moment a Swiss business changes shape — new entry, relocation, rebrand.
📦 Relocation HIGH 🆕 New Entry HIGH
Deep dive →
🎨 Web / Branding Agency
New brands and rebrands need a fresh digital footprint — domain, site, identity.
🆕 New Entry HIGH ✏️ Rebrand HIGH
Deep dive →
📊 Accountant / Fiduciary
Bookkeeping and fiduciary mandates for newly formed and relocating companies.
🆕 New Entry HIGH 📦 Relocation HIGH
Deep dive →
👥 HR / Payroll Software
Hiring fuel from a capital raise + leadership change = the HR-software buying window.
👔 Leadership HIGH 💰 Capital HIGH
Deep dive →
📜 Lawyer / Notary
Every formation, statute change, rebrand, relocation, and purpose change requires legal documentation.
All triggers HIGH
Deep dive →
🏦 Commercial Banker
Capital events and growing companies seeking credit lines and treasury relationships.
💰 Capital HIGH 👔 Leadership HIGH
Deep dive →
🏢 Commercial RE Broker
Capital raises create office-space demand. Relocations create an active mandate right now.
💰 Capital HIGH 📦 Relocation HIGH
Deep dive →
🤝 Corporate Development
Builds in-house acquisition pipeline — treats fusions and leadership exits as live signals.
👔 Leadership HIGH 💰 Capital HIGH
Deep dive →
🔄 M&A Advisor
Independent advisors on every flavour of corporate restructuring and exit planning.
👔 Leadership HIGH 💰 Capital HIGH
Deep dive →
🔍 Private Equity Scout
Sources buyout and growth-equity targets across the Swiss mid-market.
👔 Leadership HIGH 💰 Capital HIGH
Deep dive →
From the field

People who win on timing

"The leadership change signal alone justified the subscription. New CFO at a Zurich fintech — I called the same day. We're now two months into a pilot."
Head of Commercial Banking
Regional bank, Basel
"We watch 40 key suppliers on the watchlist. When one filed a distress notice, we had it before our procurement team knew. Activated the backup supplier that afternoon."
Supply Chain Risk Manager
Manufacturer, Bern
"I pitch office moving services to companies that just relocated or raised capital — Founders & Movers surfaces exactly those events the morning they publish."
Commercial real estate broker
Zurich
What they say

From the roles that use it

"The AI outreach draft is better than what I used to write myself. It uses the specific event — not just 'I saw you're growing' — which actually gets replies."
Founding partner
Branding agency, Geneva
"I set my role preset to M&A Advisor, connected to three target industries, and the feed was immediately relevant. I didn't need to tweak weights or configure anything extra."
Director, Corporate Finance
Boutique advisory, Zurich
"As a Turnaround Consultant the distress filing signal is the only one I care about. Being able to filter to exactly that — by canton, by industry — means my feed has almost no noise."
Turnaround Consultant
Independent, Bern
Explore
The six signals and what they mean →
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