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Comparison · Founders & Movers vs North Data

North Data is a research platform for European company data. We're a daily lead engine for Swiss SHAB events.

North Data is a Hamburg-based company intelligence platform covering 88 million companies across 24 European countries. It is excellent for cross-border company research, financial analysis, and bulk data integration via API. Founders & Movers is purpose-built for one thing: turning the Swiss commercial register into a daily, role-scored lead stream delivered to your inbox. Both are legitimate tools — for different workflows and different markets.

Try Founders & Movers free How it works →
24 countries
North Data — broad European coverage, 88M+ companies
26 cantons
Founders & Movers — every Swiss SHAB event, daily, role-scored
Research
North Data optimised for analysis and data integration — pull model
Prospecting
Founders & Movers optimised for B2B lead action — push model
Feature comparison

Breadth vs. depth — what each platform actually delivers

North Data's strength is European breadth, analytical depth across many sources, and a documented API for data integration. Founders & Movers' strength is Swiss SHAB immediacy, role-aware scoring, and daily delivery designed for B2B action — not research.

Feature North Data Founders & Movers
Primary use case European company research and data analysis Swiss SHAB event-driven lead generation
Geographic coverage ✓ 24 European countries, 88M+ companies Switzerland only — all 26 cantons
Swiss SHAB coverage Included — SHAB is one of many sources ✓ Primary focus — daily SHAB import at 8 AM
Proactive alerting Watchlist and event tracking available ✓ Daily brief + instant distress alerts as core product
Role-specific scoring — ✓ 27 role presets with weighted signal scoring
AI outreach angles — ✓ Per-lead AI sentence connecting event to your offering
Daily digest delivery — ✓ Curated brief to inbox by 4 PM, every business day
Financial data ✓ Revenue, equity, employees where available —
API / bulk data ✓ Documented API from €500/mo (12-month min) Roadmap
Patent / trademark data ✓ Included in XL plan and above —
Instant distress alerts — ✓ Real-time for watched companies
Language German, English EN, DE-CH, FR-CH, IT-CH
Primary market German-speaking Europe; Switzerland is one of 24 countries Switzerland exclusively
Pricing comparison

Comparing like with like

North Data's free tier is a basic search tool. The plan a professional would actually use is Premium Starter at €49/month. The API — the layer needed for any serious integration — starts at €500/month with a 12-month minimum contract.

Plan North Data Founders & Movers
Single professional Premium Starter: €49/mo (~CHF 47/mo) Starter: CHF 79/mo
Annual single user Premium Starter: €490/yr (~CHF 470/yr) Starter: CHF 790/yr
Small team (5 users) Premium Team 5: €1,250/yr (~CHF 1,200/yr) Professional: CHF 12,900/yr (10 seats)
API / data integration From €500/mo, 12-month minimum Roadmap
The honest read on pricing: North Data's Premium Starter is cheaper than Founders & Movers Starter — roughly CHF 470/year vs CHF 790/year for a single user. That gap is real. What you're paying for with Founders & Movers is not data access — it's a daily workflow that finds new Swiss clients for you, scores them against your role, writes your opening line, and learns what you care about over time. North Data is a research platform you log into. Founders & Movers is a lead engine that works while you sleep.
Use case breakdown

When North Data wins. When we win.

North Data is the right choice when:
Use North Data
  • Your clients or targets span multiple European countries — Germany, France, UK, Netherlands — and you need unified coverage from a single platform
  • You need financial indicators (revenue, employee count, equity) alongside register data to segment prospects by size
  • You're a data team or analyst building a pipeline with API access and bulk data ingestion
  • You want patent and trademark event tracking alongside corporate register events
  • Your primary market is Germany and Switzerland is secondary
Founders & Movers is the right choice when:
Use Founders & Movers
  • Switzerland is your primary or exclusive market — you need Swiss SHAB treated as the primary data source, not one of 24 European sources
  • You're in B2B sales, advisory, or risk management and your workflow is lead generation, not data research
  • You need role-specific scoring — the same SHAB event means different things to a bankruptcy lawyer vs. an insurance broker
  • You want AI-generated outreach angles that connect each event to your specific offering
  • You need a daily brief pushed to your inbox, not a platform you have to log into
The honest summary: North Data is a stronger tool if your market crosses European borders or you need financial indicators and bulk data access. Founders & Movers is the stronger tool if Switzerland is your market and your need is daily, role-specific lead discovery — not broad research.
Honest assessment

Where North Data is genuinely better

🌍
European coverage
24 countries, 88 million companies. If your clients include German, French, British, or Dutch entities and you need register data across borders, North Data covers it. We don't — we're Switzerland-only by design.
📊
Financial indicators
North Data aggregates revenue, equity, and employee count where available from annual reports and filings. This financial layer is genuinely useful for segmenting prospects by company size before outreach. We track events, not financial snapshots.
⚙️
API and data integration
For teams that want to pipe company data into their own CRM, data warehouse, or internal tools, North Data has a documented API starting at €500/month. Our API is on the roadmap but not yet live — if bulk data integration is the need today, North Data delivers it now.
🔬
Research and analytics
North Data is well-suited for analysts, journalists, and academic researchers who want to study corporate trends across European markets. Our product is built for sales and risk professionals who need to act on a specific event — not study patterns.
Honest assessment

Where Founders & Movers is genuinely better

🇨🇭
Swiss SHAB as a first-class data source
North Data ingests SHAB as one of 24 European country sources. Founders & Movers treats it as the entire product — every classification decision, every scoring weight, every AI prompt is built around Swiss SHAB semantics. The result is meaningfully deeper signal extraction: 6 distinct signal types (Leadership Change, Capital Increase, Relocation, Name/Rebrand, Distress, Liquidation) with role-specific point weights, where North Data surfaces events in a more generic register-change format.
🔧
Role-specific scoring out of the box
North Data's Power Search lets you filter by event type — but it does not score leads against your role, weight signals by what matters to your specific profession, or learn from your behaviour. Founders & Movers ships 27 pre-configured role presets. A PE scout and a compliance officer see completely different ranked feeds from the same morning's SHAB data. No configuration required.
✍️
AI-written outreach angles
North Data shows you what changed in a company's register. Founders & Movers tells you why that change is relevant to your specific offering — a Mistral-powered sentence grounded in your product description, verified to contain at least one verbatim token from your own offering text. This is the difference between a data point and a reason to call.
⚡
Instant distress alerts
North Data's watchlist sends notifications when new information is available. Founders & Movers classifies distress signals — Vorläufige Konkursanzeige, Zahlungsbefehl, Art. 725a/b notices — and dispatches them immediately, bypassing the normal digest schedule, with a dedicated urgent subject line. For risk managers, debt collectors, and restructuring professionals, this real-time layer has no equivalent in North Data.
📬
Daily inbox delivery with one-click actions
North Data is a platform you log into. Founders & Movers delivers a curated, AI-personalised digest to your inbox every afternoon — with one-click actions (save, dismiss, add to pipeline, draft outreach) directly from the email, without logging in. For sales and advisory professionals who need intelligence to come to them, this workflow difference is significant.
📈
A client acquisition engine, not a research database
North Data is built for people who want to understand companies. Founders & Movers is built for people who want to win new ones. Every feature — the scoring, the AI angle, the daily brief, the pipeline tracker, the outreach draft — exists to move you from "I saw a signal" to "I have a meeting booked." That is a different product for a different job.
If Switzerland is your market and timing is your edge — Founders & Movers is built for you.
Setup in under 3 minutes. Your first brief arrives the next business day.
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Swiss SHAB intelligence. Built for the professionals who act on it.

4,349 events across all 26 cantons, every business day. Scored against your role. Delivered to your inbox before the market opens.

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