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How it works

Your leads, scored and waiting — by 4 PM every day

Every business day, the Swiss commercial register publishes structural events. Founders & Movers reads them all, classifies each signal, scores them against your exact profile, and delivers a personalised brief to your inbox — fully automated.

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The pipeline

From register to inbox — without you lifting a finger

01
SHAB import
Every business day at 8 AM, we fetch the full SHAB XML feed — every corporate event published by the Swiss federal gazette, officially verified against the Zefix UID registry. You get the same source as Swiss lawyers and notaries, just much faster to act on.
8:00 AM · Every business day
02
Signal classification
Every publication is classified into one of six sales triggers — Leadership Change, Capital Increase, Relocation, Rebrand, Distress, or Liquidation — then scored against your ICP. Your industry focus, target cantons, and role preset decide what ranks high in your feed.
Automated · seconds per event
03
AI personalisation
For each of your top picks, the AI writes a one-sentence personal angle connecting the event to your specific offering. Grounded in what you sell — not generic copy. Written in your language. Re-generated every day against fresh events.
Composed at 15:30 UTC
04
Your brief arrives
Your curated daily digest lands at 4 PM — top picks per alert, personal angles, and one-click actions. Save a company to your pipeline, dismiss a lead, or request a full outreach draft — directly from the email, no login needed.
Delivered at 16:00 UTC
What it looks like

Leads that know why they're for you

Every card shows the signal, the company context, and a one-sentence AI-written angle connecting the event to your offering. Same information in the feed and in your daily email.

In the feed

Helvetica Ventures AG
💰 Capital Increase ZH · Fintech
87
Capital raised to CHF 2.5M. New director added. Active in fintech and payment infrastructure.
Your angle: Their capital raise to CHF 2.5M signals a headcount build-out — payroll stack decision likely within 30 days.
Alpine Logistics GmbH
📦 Relocation BE · Transport
54
Registered seat moved from Bern to Zurich. Handelszweck updated to include warehousing.
Your angle: Relocation to ZH triggers a mandatory commercial insurance policy review — ideal timing to introduce your coverage.

In your daily brief email

3 new leads — Capital Increases in ZH
Founders & Movers · Today at 16:00 · 3 picks matched your alert
Good afternoon, Julia. Here are today's top picks.
Helvetica Ventures AG
87
💰 Capital Increase ZH · CHF 2.5M
Your angle: Capital raise signals headcount build-out — payroll stack decision likely within 30 days.
Add to pipeline Draft email 👍 More like this

+ 2 more leads · View all in app

⚠️ Critical watchlist alert (immediate dispatch)

URGENT: Risk Signal — Firma XY GmbH

Dispatched immediately · bypasses the standard digest schedule

🚨 Vorläufige Konkursanzeige
AI features

Five AI actions — all role-aware, all grounded

Every AI action is conditioned on your role and what you sell. Output in your language. At least one verbatim phrase from your offering must appear — or it's rewritten. No hallucinated claims.

✉️
Draft Outreach
Personalise / Follow-up
Professional B2B email in under 110 words. Adapts tone for first contact vs. follow-up. Automatically adjusts framing when the event involves financial distress.
🎯
Discovery Hooks
3 sharp questions per lead
Exactly 3 open-ended discovery questions to qualify the company on a first call — grounded in their specific SHAB event and your role's typical first-conversation needs.
📖
Simplify
Plain-language Handelszweck
Translates the official Swiss Handelszweck into one clear sentence. "Verwaltung und Bewirtschaftung von Immobilien und Beteiligungen" → what they actually do.
📈
Analyse Trend
Company history in two bullets
Reviews all SHAB events for a company and surfaces growth trajectory, leadership volatility, rebranding history, or distress patterns in two clear bullet points.
🎬
Primary Play
Role-specific action plan
Bankers get financing-need bullets. Lawyers get the relevant Swiss filing obligations. Agencies get a live web presence check (.ch, .com, .swiss). Always role-specific.
🔒
Grounded — not hallucinated
Verified at the prompt level
Every personal angle is verified: at least one verbatim token from your offering must appear. If it doesn't, the model is prompted to rewrite until it passes. No generic copy.
Full platform

From signal to closed deal — one product

📋
Built-in CRM pipeline
Seven pipeline stages from Interested to Won. One-click add from the feed. Nudges when a saved lead goes cold after 14 days. Outcome data trains the scoring engine.
⭐
Watchlist
Follow companies and people. Every new filing triggers either an instant critical alert (distress/liquidation) or the daily digest. People watchlist tracks career moves across the register.
🏢
Company intelligence
AI narrative of each company's history, intelligence flags (shell, distress precursor, rapid director turnover), network graph of officer connections, and semantic full-text search.
🧠
Adaptive learning
The feed learns from your saves and dismissals — each action quietly nudges the algorithm. "I've noticed you act on most Capital Increase leads. Boosting them by 12%." Your explicit ICP settings always take priority.
🔔
Saved alert searches
Each alert is a saved filter — canton, industry, signal type, event type, capital range. Alerts compose your daily brief, each contributing its top picks. Toggle real-time delivery per alert.
🌍
Four languages
UI, emails, and AI output — all in EN, DE-CH, FR-CH, or IT-CH. Switch instantly per user. The product speaks the same language as your clients.
From the field

What professionals do with it

"By 8h30 I've reviewed my SHAB brief. By 9h00 I've identified which new distress filings match mandates we can take on. It's become a genuine morning routine — not a research task."
Partner, Restructuring & Insolvency
Law firm, Lausanne
"The signal classification is what makes it useful. I don't see every SHAB entry — only new registrations with the employee count and sectors I care about. Pre-filtered before it hits my inbox."
Senior Insurance Broker
Independent broker, Zurich
"We added SHAB alerts as part of our ongoing monitoring workflow. When a client has a material change — new director, capital reduction — we're notified automatically. That used to be a quarterly manual check."
Head of Compliance & KYC
Private bank, Geneva
Explore next
The six signals — what triggers each one →
Ready to start?
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