Sign in Sign up
Comparison · Founders & Movers vs Business Monitor

Business Monitor builds you a prospect list. We show you which company just changed — and why that's your opening.

Business Monitor is a solid Swiss company database aggregating data from more than 10 official sources across 950,000+ Swiss companies. It is well-suited for building filtered prospect lists with verified contact data and credit assessments. Founders & Movers is an event-driven lead engine built around the SHAB register. Both help you find Swiss B2B prospects — through very different mechanisms.

Try Founders & Movers free How it works →
Static list
Business Monitor — filter 950,000+ companies, export to CRM
Live event stream
Founders & Movers — SHAB events scored by role, delivered daily
Contact data
Business Monitor includes verified emails & phone numbers
Timing intelligence
Founders & Movers tells you which company changed and why to call today
Feature comparison

Database vs. event stream — fundamentally different approaches to the same problem

This is the closest head-to-head among the tools we compare against. Both target Swiss B2B prospecting. The core difference: Business Monitor lets you filter a static database and export a list. Founders & Movers pushes a live event stream scored against your role, every business day.

Feature Business Monitor Founders & Movers
Core model Static database + filters → export list Live SHAB event stream → scored daily brief
Swiss company coverage ✓ 950,000+ companies, 10+ sources All SHAB-active companies (events-based)
Contact data ✓ Emails, verified phone numbers included — Registered address only
Credit / solvency data ✓ Up to 50% off Creditreform solvency reports —
Event-driven alerting Basic SOGC email alerts for manager changes, relocations ✓ Core product — 6 signal types, instant distress
Role-specific scoring — ✓ 27 role presets — each weights signals differently
AI outreach angles — ✓ Per-lead AI sentence connecting event to your offering
Daily digest delivery — ✓ Curated brief to inbox by 4 PM daily
Instant distress alerts — ✓ Real-time for watched companies
Prospect filters ✓ 30+ filters: geography, industry, size, emails, phones, VAT status, keywords Canton + signal type filtering
Excel exports 200 prospects/mo (Sales Hunter) 50–500 rows/mo (Starter/Growth)
API access Enterprise plan only (from CHF 5,000/yr) Roadmap
Team features Enterprise plan ✓ Professional plan — 10 seats, shared pipeline
Languages FR, DE, EN EN, DE-CH, FR-CH, IT-CH
Pricing comparison

Comparing like with like

Business Monitor's Classic plan at CHF 29/month is a company lookup and watchlist tool — it does not include prospect list building or data export. The plan a B2B sales professional would actually use is Sales Hunter at CHF 99/month.

Plan Business Monitor Founders & Movers
Basic company info Classic: CHF 29/mo (lookup, watchlists, 50% off credit reports) — (no equivalent; F&M is lead-gen focused)
Active prospector Sales Hunter: CHF 99/mo (30+ filters, 200 exports/mo, new company alerts) Starter: CHF 79/mo (full SHAB feed, scoring, AI angles, 3 alerts, 50 exports)
Power user Sales Hunter: CHF 99/mo Growth: CHF 249/mo (50 alerts, 500 exports, real-time delivery)
Team Enterprise: from CHF 5,000/yr (API, 10,000+ exports, phone support) Professional: CHF 12,900/yr (10 seats, shared pipeline, unlimited)
The honest read on pricing: At the active prospector level — the plan a salesperson actually uses — Business Monitor Sales Hunter (CHF 99/mo) costs more than Founders & Movers Starter (CHF 79/mo). The difference is what you get: Business Monitor gives you a static list with contact data; Founders & Movers gives you a live event stream with AI-written outreach angles and instant distress alerts. At the team level, Business Monitor Enterprise starts at CHF 5,000/year for a custom quote; Founders & Movers Professional is CHF 12,900/year for 10 seats with a fully shared pipeline. The F&M premium is real — but so is the difference in what the product does.
Use case breakdown

When Business Monitor wins. When we win. When you need both.

Business Monitor is the right choice when:
Use Business Monitor
  • You need verified contact data — emails, direct phone numbers — included in your prospect records, not just register addresses
  • You build static prospect lists with specific filters — industry, size, region — and export them to a CRM or email tool
  • Credit risk assessment is part of your workflow — knowing a prospect's solvency before you invest in outreach
  • You want to hand a sales team a defined list to work from, rather than a daily event stream to monitor
Founders & Movers is the right choice when:
Use Founders & Movers
  • Your competitive advantage depends on being first — calling a new GmbH before the third broker does, reaching a new CEO before their advisors settle in
  • You're in a role where the event is your reason to call — insurance, banking, M&A, compliance, restructuring — and a generic list gives you no hook
  • You monitor specific companies for distress and need an immediate alert, not a daily summary
  • You want AI-generated context that turns each SHAB event into a personalized outreach angle — not just a name and phone number
The combination case: Business Monitor gives you the contact data. Founders & Movers gives you the reason to use it. If your workflow is "find a relevant event → look up the contact → reach out with context," using both is genuinely defensible. The SHAB event is your hook; the contact record fills in the who and how.
Honest assessment

Where Business Monitor is genuinely better

📞
Contact data
Business Monitor includes verified emails and phone numbers for company contacts. We provide registered addresses from the SHAB only — no direct contact data. If you need to reach decision-makers directly without doing your own research, Business Monitor's contact layer is a real and meaningful advantage.
💳
Credit and solvency data
Business Monitor offers up to 50% off Creditreform solvency reports. For roles where credit assessment precedes outreach — commercial banking, debt collection, procurement risk — this layer is something we don't offer.
🔎
Static list building
30+ filters across 950,000+ companies from 10+ sources is a powerful prospecting tool if your workflow starts with "I want companies matching these criteria." That's a different but legitimate approach to B2B prospecting that Business Monitor handles better than we do today.
Honest assessment

Where Founders & Movers is genuinely better

⏱️
Event-driven timing
Business Monitor tells you a company exists and matches your filters. Founders & Movers tells you a company just changed — and that change is your reason to call today. A static list of 950,000 companies has no urgency built in. A SHAB event from this morning does. For roles where timing is the competitive edge — insurance, banking, M&A, compliance — the event stream wins.
🔧
Role-specific signal scoring
Business Monitor's filters are the same for every user. Founders & Movers ships 27 pre-configured role presets that weight signals differently by profession. An insurance broker's feed is dominated by new registrations and relocations; a restructuring lawyer's feed is dominated by distress and liquidation signals. Same underlying SHAB data, completely different ranked output — pre-built, not manually configured.
✍️
AI-written outreach angles
Business Monitor gives you a name and a phone number. Founders & Movers gives you a sentence explaining why this specific company needs you right now — grounded in your offering, verified to contain at least one verbatim token from your own product description. This is the difference between a cold call and a warm, event-specific opener.
⚡
Instant distress alerts
Business Monitor offers basic SOGC email alerts for manager changes and relocations. Founders & Movers classifies distress signals — Vorläufige Konkursanzeige, Zahlungsbefehl, Art. 725a/b notices — and dispatches them immediately, bypassing the normal digest schedule. For debt collectors, risk managers, and restructuring professionals, this real-time layer is a genuine operational advantage.
👥
Team pipeline and shared workspace
Business Monitor's team features are limited to the Enterprise tier (from CHF 5,000/yr). Founders & Movers includes a shared pipeline, saved leads, watchlists, and alert history for the entire team on the Professional plan — 10 seats at CHF 12,900/yr. No double-entry, no duplicated prospect research.
🔄
Never-ending outreach material
Business Monitor gives you a list you work through and exhaust. Founders & Movers delivers new, scored, AI-contextualised leads every business day — so your outreach pipeline never runs dry. Every morning, there is a fresh reason to call someone new.
If timing and role-specific intelligence matter more than contact data — try Founders & Movers.
Setup in under 3 minutes. Your first brief arrives the next business day.
Sign up free →
More comparisons

See how we compare to other tools

vs Moneyhouse → vs North Data → vs Moneyland →
See if it fits your role
← All 27 role presets
Ready to start?
View plans & pricing →
A list tells you who exists. We tell you who just changed — and why that's your call to make today.

4,349 Swiss SHAB events every business day. Role-scored, AI-contextualised, delivered to your inbox before the market opens.

Sign up free How it works →
Setup in under 3 minutes · Cancel anytime