Entreprise

Built for professionals who win on timing

Founders & Movers is a Swiss lead intelligence tool that turns the SHAB into a scored, personalised daily feed — so B2B professionals reach the right company at the right moment, every day.

The idea

The SHAB is public gold. No one had turned it into a lead tool.

The Swiss Official Gazette of Commerce publishes every company formation, capital raise, leadership change, relocation, and insolvency filing — every business day, for all 26 cantons. It is the most comprehensive, authoritative, and timely dataset about Swiss corporate activity that exists.

And yet most B2B professionals either don't know it exists or manually check it at best. They miss leads. They reach companies too late. They send generic outreach because they have no reason to reach out at all.

Founders & Movers was built to fix that. We ingest the SHAB every morning, classify every event, score each one against your specific role and deal profile, and deliver the leads that matter — with AI-written context for why they matter to you, specifically. Before your competitors have read their email.

How we think about it

Three things that matter

Timing is the real edge

Une nouvelle création d'entreprise est un lead pendant exactement 7 à 14 jours. Un déménagement est un mandat immobilier actif pendant exactement 2 à 6 semaines. Un dépôt en situation de détresse est une fenêtre de recouvrement pendant exactement 2 à 4 semaines avant le début d'une procédure. Ces fenêtres ne restent pas ouvertes. Les professionnels qui les saisissent en premier remportent le mandat. Nous existons pour que ce soit vous.

Reach out with reason, not with noise

"J'aide les entreprises comme la vôtre" est du spam. "J'ai vu que votre entreprise a levé CHF 2.5M à Zurich lundi — voici un élément qui mérite réflexion" est une raison de répondre. Les angles générés par l'IA ne sont pas du texte marketing. Ce sont des accroches précises et vérifiables, ancrées dans ce qui a réellement changé dans cette entreprise, cette semaine.

The product should configure itself

An insurance broker and a bankruptcy lawyer need completely different things from a SHAB feed. We built 27 role presets so the product is calibrated from day one — signal weights, ICP filters, AI copy positioning — without you having to configure anything. You pick your role and the product does the rest.

The product

What we cover

100%
Swiss SHAB coverage — all 26 cantons, every business day
8 AM
Daily import — SHAB publishes overnight, we process it by morning
27
Pre-configured role presets across Growth, Wealth, Distress, and Risk
6
Signal types — formation, capital, leadership, relocation, rebrand, distress
Built in Switzerland

Un produit ciblé, pas une plateforme

Founders & Movers is a small, deliberately focused product. We do one thing: turn Swiss SHAB publications into actionable lead intelligence for B2B professionals. We don't try to be a CRM, a sales engagement platform, or a data marketplace.

We're based in Switzerland, we know the Swiss commercial landscape, and we build for the specific professionals who work in it — fiduciaries in Zurich, restructuring lawyers in Geneva, insurance brokers in Basel, KYC teams in Lugano.

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In practice

What subscribers say

"Le signal de changement de direction a justifié à lui seul l'abonnement. Nouveau CFO dans une fintech de Zurich — j'ai appelé le jour même. Nous en sommes à deux mois d'un projet pilote."
Head of Commercial Banking
Regional bank, Basel
"La configuration a pris quatre minutes. Le flux était déjà calibré pour le commercial banking dès le départ — presque exactement ce que j'aurais construit manuellement si j'avais su par où commencer."
Relationship Manager
Cantonal bank, St. Gallen
"Nous surveillons 40 fournisseurs clés. Lorsque l'un d'eux a déposé un avis de difficultés financières, nous l'avons su avant notre équipe achats. Nous avons activé le fournisseur de secours l'après-midi même."
Supply Chain Risk Manager
Manufacturer, Bern