Distress & Recovery · 🔨 Auctioneer

Une liquidation a été publiée ce matin. L'inventaire des actifs nécessite un plan.

Auction mandates are not advertised — they are awarded to whichever auctioneer the liquidator already knows or contacts first. The SHAB publishes every new Swiss liquidation, often before the administrator has engaged any service providers. Auctioneers who review every filing at 8 AM, assess the asset type from the company profile, and reach out the same morning secure mandates that never enter a competitive process. Wait a week and the decision is made without you.

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The timing advantage

Be the first to know. Be the first to call.

The auction mandate follows the publication — not the other way around. The gap between a liquidation notice appearing in the SHAB and the administrator finalising their service providers is measured in days. Auctioneers who move in that gap are not responding to a tender; they are shaping it.

1
Asset type is readable from the company profile

You don't need to inspect the warehouse to know what's likely inside. A precision engineering GmbH in Aargau suggests CNC equipment. A logistics company in Zurich suggests vehicles and racking. Reading the filing the morning it publishes lets you assess fit and prepare a credible, specific outreach — before any other auctioneer has seen the notice.

2
Administrators award mandates to whoever asks first

Insolvency administrators have asset realisations to manage and creditors to satisfy. They do not run RFP processes for auction services. They call the auctioneer they already know or the first credible one who contacts them. An outreach the morning of publication — referencing the specific filing and asset profile — is not cold outreach. It is professional positioning at exactly the right moment.

3
The 0–30 day window is everything

Liquidation estates move fast. Creditor pressure, storage costs, and legal timelines push administrators toward quick asset realisation. The auction mandate is typically awarded within the first two to four weeks. By day 30, the mandate is placed and the catalogue is being prepared. There is no version of this where a late outreach wins the work.

Your signals

Which SHAB events matter for Auctioneers

Two SHAB event types indicate an asset inventory that may require auction services. The first is a direct mandate trigger; the second gives you days of advance warning before the formal process begins.

📋 Liquidation
HIGH SIGNAL
A published liquidation means an estate exists and assets need to be realised. The filing tells you the company type, canton, and sometimes sector — enough to infer the likely asset classes before you have spoken to anyone. This is the primary auction mandate trigger. The administrator has not yet engaged service providers, and the window to position is open for days, not weeks.
⚠️ Distress Signal
HIGH SIGNAL
Distress notices — debt collection proceedings, capital loss disclosures, moratorium filings — often precede a formal liquidation by several weeks. An auctioneer who identifies these early can make contact with the company or its advisors before formal insolvency is declared. If liquidation follows, you are already a known quantity when the administrator starts looking for service providers.
Real scenario
Liquidation — Stellar Precision GmbH in Aargau — Day 1 vs Day 30

Une entreprise de fabrication de précision en Argovie publie un avis de liquidation. Le profil de l'entreprise suggère des équipements CNC et des stocks d'outillage. La suite dépend entièrement du moment où vous prenez contact.

8:04 AM
The SHAB publishes. Liquidation filed for Stellar Precision GmbH, Aargau — precision manufacturing company, CNC and tooling inventory likely based on company profile.
8:15 AM
Your Founders & Movers brief lands. Auctioneer score: 94. AI angle attached — asset class inference, administrator contact, mandate status indicator.
9:30 AM
You review the liquidation the morning it publishes, identify the asset type and likely inventory, and reach out to the administrator or liquidator to offer your auction services before anyone else.
Day 30
The insolvency administrator already engaged an auctioneer from their default list. The mandate is placed.
Why the window closes

Day 1 vs Day 30 — the difference is the deal

Best case
Day 1 — You call today
  • The administrator has not yet engaged any auctioneer — you are the first credible option in their inbox
  • You can reference the specific filing, demonstrate knowledge of the likely asset class, and show you are ready to mobilise immediately
  • Your specialist credentials for this asset type (precision equipment, vehicles, hospitality, etc.) are directly relevant and can be stated concisely
  • A specific, timely outreach reads as professional attentiveness — not cold solicitation
Worst case
Day 30 — You call next month
  • The mandate was awarded in the first two weeks — the administrator called their usual auctioneer or the first one who reached out
  • The asset catalogue is already being prepared and the auction date may already be set
  • There is no second-place on an auction mandate — the work is placed and cannot be reassigned
  • Your outreach arrives as an interruption to an already-running process, not as a useful contact at the right time
Reach out with reason

Not "I help companies like yours." A specific reason to call.

SHAB events give you a real, specific, verifiable reason to reach out. That changes the conversation from cold outreach to warm intelligence — and it changes the response from indifference to professional consideration.

❌ Generic cold outreach
Subject: Professional auction services for asset liquidation

Hi,

We specialise in professional auction and asset realisation services. If you are managing an estate or asset portfolio that requires realisation, I'd welcome the opportunity to discuss our services.

Best regards
✓ SHAB-triggered with AI angle
Subject: Stellar Precision GmbH liquidation — asset auction available?

Saw the Stellar Precision GmbH liquidation in Aargau this morning. Based on the company profile, I'd expect CNC equipment and tooling inventory. We specialize in precision manufacturing asset auctions and typically achieve 15–20% above realisation value vs. direct sale. Is the auction mandate still open?
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Other roles

See similar role presets

Founders & Movers has 27 pre-configured roles. These work similarly to Auctioneer — they all turn SHAB distress and liquidation signals into timed professional opportunities.

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